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Invariably, we encounter clients who think that PageRank, or Domain Authority, should be treated as the north star of link building. True, there’s value in measuring and assessing these two metrics before chasing a link, but it certainly shouldn’t be concern numero uno. There have been plenty of articles, posts, and even rants about why PageRank is a lousy metric to chase. And they do a remarkably great job breaking down the issues and faults with a PR centric view. Domain Authority, the metric from Moz, is better, but still relies on the same approach – perceived authority through an…

Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine them? They complement each other, right? That’s why peanut butter and jelly sandwiches are so common…the flavors just go so well together. The sandwich is so popular that you are likely to eat 2,500 of them by the time you are 18. If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts. Running them as separate campaigns isn’t going to provide you…

Are you looking for some good social media blogs to read? Look no further! Our sixth-annual social media blog contest generated over 600 nominations. A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement. With that in mind, here are 10 social media blogs to put at the top of your reading list. Discover the top social media blogs of 2015. #1: Buffer Social Buffer Social, which has one of the best curated blogs in the social…

As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. Average time a user spends on LinkedIn is 17…

I have spent most of my life living and traveling in Southeast Asia; the last two years as the mentor to Asian startups. Southeast Asia — home to 620 million people across 11 countries  — has been skyrocketing with tremendous growth; case in point, the 16 percent increase in Aggregate Investment Deal Value, to US$1.05 billion in 2014. Some of the top investors in the region include prestigious firms in the Western world, such as Sequoia Capital and Tiger Global. It is not surprising at all. The region has a huge combined GDP, US$2.57 trillion, with 60 percent of the population in the young age group of 15-34.…

There’s more than land and sea between Southeast Asia and Australia. Here are the few things I learned about the opportunities for growth, talent and investment. “I used to be fit,” Murray said as we reached the top floor. Murray, Co-Founder and CEO of Fishburners, was showing us around Australia’s largest tech-focused, co-working space. Fishburners currently houses 176 startups, run by 250 individuals working across four floors of desks, meeting rooms, couches, and foosball tables. These are four floors dedicated to fostering a community that hopes to fuel Australia’s next best export. Murray runs Fishburners as a not-for-profit organisation. That’s…

When it’s 500 Startups managing partner Khailee Ng who’s speaking on stage, you know you’re in for a treat. So today at the Tech in Asia Jakarta 2015, we didn’t expect any less. “The world is fundamentally really fucked up,” he stated, not mincing his words before a packed hall. Khailee explained what he meant. “Everywhere we go, everywhere we travel, we come across people who are smart, driven, capable… but the amount of capital that’s available to them, the amount of knowledge and the network that exists at their disposal are nowhere near what we see in Silicon Valley.”…

You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point, how can you get a link profile that Google loves? I want to explain the components of a “good link profile” and provide suggestions for how you can improve your link profile. The importance of a link profile for SEO In order to stress this…